Pricing

Built for coaches.
Priced for rosters.

The Coach plan is the core of Threshold — one flat rate for your whole roster. Self-coached athletes get the full toolkit on the Individual plan.

Free tier available now — upgrade only when you need more depth

For coaching businesses

Coach

$48/month

$580 billed annually — save $248/yr

The full coach operating system — roster triage, protocol assignment, athlete analytics, and race prep oversight. Flat rate, any roster size.

  • Coach Command Center with daily roster triage
  • Protocol assignments for athletes and groups
  • Per-athlete readiness, compliance + missing-data view
  • Coach notes, shared resources + athlete messaging
  • Race plan + post-race debrief oversight
  • Everything in Individual for your own training
Start Coach Annual
Self-coached

Individual Athlete

$12/month

$144 billed annually — save $36/yr

Full Threshold for self-coached athletes — log interventions, correlate training response, and build your race plan.

  • Free research library included
  • Intervention logging (heat, gut, sleep, bicarb…)
  • Workout check-ins + training response correlations
  • Race blueprint auto-builder
  • Insights dashboard + post-race debrief
  • Strava activity sync
Start Individual Annual

Research Feed

Just want the curated endurance research digest? Get the standalone feed for $7/mo.

Start Research Feed →

What's included

FeatureFreeIndividualCoach
Research library
Intervention logging
Workout check-ins
Training response correlations
Race blueprint auto-builder
Post-race outcome debrief
Strava activity sync
Coach Command Center + roster triage
Protocol assignments (athletes + groups)
Per-athlete readiness + compliance view
Coach notes + athlete messaging

Why coaches choose Threshold

The Coach plan is the product. Your athletes power it.

Threshold is built around the coach-athlete loop: athletes log interventions and check-ins in seconds, and the Command Center turns that data into your daily triage — who needs attention, who races soon, who is off-protocol, who needs a message.

Assign protocol templates to athletes or whole groups, track compliance trends, and see who is responding well versus who needs plan adjustments — without digging through message threads.

Coach billing is flat-rate, so your monthly cost is predictable and does not scale with roster size. Threshold sits alongside TrainingPeaks rather than replacing your planning stack.

FAQ

How does coach pricing work as my roster grows?

The Coach plan is flat-rate. Whether you coach 5 athletes or 50, your price stays the same — no per-athlete fees, no billing surprises as you scale.

Do my athletes need their own paid plan?

Athletes join your roster with a free account and can log interventions and check-ins your coaching depends on. Athletes who also want the full self-serve toolkit (insights dashboard, race blueprint) can add an Individual plan.

Is Threshold free right now?

Threshold has a real free tier. You can create an account, use the research library, and explore the app before upgrading to unlock unlimited logging, full insights, and coach features.

Can I cancel anytime?

Monthly plans can be canceled at any time with no penalty. Annual plans run for the full term and renew unless canceled before the renewal date.

Is research included for free?

Yes. The research library is part of the free tier. Paid plans are for deeper logging, insights, race blueprint tools, and coach workflows.

Is this a replacement for TrainingPeaks?

No — Threshold is an intervention intelligence layer, not a full training-planning platform. Many athletes use both. Threshold tracks the protocols (heat blocks, gut training, bicarb, sleep) that training platforms don't capture.

Do you integrate with Garmin and Strava?

Strava is live today. Threshold supports both Strava-synced sessions and manual logging.

What is a Workout Check-in?

After each training session you log how your legs felt, energy level, and RPE. Threshold then automatically compares each check-in against every intervention logged in the prior 48 hours and surfaces correlations — like "your legs score 2.1 points higher the day after a sauna session."

Get started free

Free during beta. No card needed.

Create a free account, set up your roster or connect your training sources, and upgrade when you are ready for the full coach or athlete toolkit.